No, we never add any sugar to our recipes! We believe in the power of mother nature and only use the freshest ingredients and a subtle burst of herbs and berries to make our recipes naturally tasty.
Most pet food brands add sugar to their wet food, which dogs and cats definitely don't need. Here’s why: cats can't even taste sugar! Brands add this to create what's known as the 'Maillard reaction' to increase tastiness through heated processing reactions.
We put the health of every pet first, with a wet food that's naturally tasty, contains lots of meat and nutritious offal, but no added sugar or artificial colours and flavours. Because we know your pet is sweet enough.