We prioritise using natural ingredients in our recipes, which are crafted from real food and contain no artificial preservatives, flavours, or colours.

However, we're not always able to claim our products are 100% natural. This is because some essential vitamins and minerals we add to our products need stabilisation in order to withstand exposure to UV light, oxygen, or moisture. These elements can cause natural nutrients to degrade quickly, and without stabilisation, we can’t ensure your pets receive all the nutrients they need from their food.

To make sure your four-legged friends get the full benefits of our carefully created nutritious recipes, we add fortified vitamins and minerals to some of our products. These additions help maintain the nutritional value of the food, ensuring your pet can absorb these vital nutrients.

Our cat fillets are an exception—they contain no added vitamins or minerals because they are intended as a supplemental treat to your cat’s regular diet, not a primary food source. Thus, they remain 100% natural.