It’s no secret that we want to deliver healthy and nutritious food to as many pets as possible and up until now we have grown within the European pet food market but we don’t want to stop here. Our dream is to become a leading global pet food player, and we believe that General Mills can help us achieve this dream.

General Mills is a leading consumer packaged goods company whose purpose is making food the world loves. They’re known for their iconic brands like Häagen-Dazs (and let’s be honest, who doesn’t know their delicious ice cream?), Nature Valley and Blue Buffalo and for putting people and the planet at the heart of their business.

Their values and mission matches ours, so for us this will result in a beautiful partnership, where together we will strive to deliver our nutritious food to as many pets as possible!