The term "crude ash" refers to the total mineral content in our pet food, including essential minerals like calcium, phosphorus, and many others. Seeing "crude ash" on our ingredients list doesn't mean we've added actual ash to our products.

If you were to burn one of our recipes, most of the nutrients—such as proteins, fats, and carbohydrates—would burn away. What remains are the minerals, the inorganic elements that are crucial for your pet's health.

Minerals play a vital role in maintaining a well-balanced and healthy diet for your pet. They are involved in many essential bodily processes, including:

Simply put, minerals are essential for your pet's survival and overall well-being.