We’ve been cooking up something special, and we’re excited to share 4 big improvements with you. Here’s what’s new:
1. Fresh Duck recipe
Meet our newest addition: Fresh Duck, a single-protein kibble recipe made especially for dogs with food sensitivities or intolerances.
Monoprotein (learn more)
Free from common triggers: chicken, beef, dairy, gluten, soy & egg
Grain-free & gluten-free
Made only with fresh meat — never meat meal
Available in medium and large kibble
Perfect for sensitive tummies (and seriously delicious).
2. New small kibble size
Small dogs, big news! We’ve created a smaller kibble, perfect for tiny mouths or dogs who prefer a gentler crunch. Available in all your favorite recipes:
Puppy Duck & Chicken
Adult Chicken
Adult Venison & Duck
Adult Salmon
Adult Lamb
Our small kibble will be about 10 mm in diameter and 5 mm in thickness. Easy to chew, tasty, and just the right size for small woofs.
3. Better nutrition, naturally
We’ve fine-tuned our recipes to make them even healthier:
Optimised fibre profile
Joint support in all life stages - yes, even adults!
Whole ingredients provide natural prebiotics - no extracts
100% fresh meat & fish, always - no meat meal
Tailored to every life stage & size
Same delicious taste, even better nutrition. Your dog will need fewer grams per day, meaning each bag lasts longer while delivering even more goodness.
4. New & improved packaging
We’ve refreshed our bags to make them:
More sustainable - lower ecological footprint
Easier to recycle ♻️
Made with FSC-certified paper & water-based inks
Beautifully redesigned while keeping our iconic colours